Remember ShiftCon social media conference last year?! It was like a huge party of all the people who feel the same way I do about health, wellness, food purity, and low-toxin living. And I have mentioned before that I’ll be going again this year. In fact, I still have ticket discount codes, so if you are considering going, please contact me.

Another reason to attend: I’ll be speaking this year!

I am so excited to be co-hosting a panel with my friend Anne Brock from Flour Sack Mama and #CleanCouponing and Chef Dennis of Ask Chef Dennis and Good Morning Google+ fame! Our panel is called Green For The Mainstream and is based on our collective experience working with everyday people who are just starting out on this journey toward cleaner living — in food, beauty products, health, wellness, or cleaning products.

Below is the official summary from the ShiftCon web site, but first I have a question for you: what would YOU, as a consumer, want sustainable brands and companies to know about your journey? How could they help you and what do they do to alienate you that should be changed? Please feel free to tweet me your answer, leave a comment below, or message me on my Facebook page!

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Mainstream America is at a crossroads, with chronic disease on the rise and an urgency to protect the planet like never before. Yet, the mainstream consumer is not necessarily ready to change old habits, even if health and home depend on it.

How do we make green truly work for the mainstream and get beyond trendy ideas to what works in the typical American household?

• Where could you start on your own journey to live a greener lifestyle?
• How do you, as a thought leader, respond when your audience is intimidated by change?
• What resources could help you share?
• How do you talk to your friends and neighbors about this sometimes touchy topic?
• How could you bring the conversation to your social media spaces?

The Green for the Mainstream workshop will explore how social media outreach can gently transform old habits into new ones while respecting cultural traditions and limited household budgets. We will speak to the influential role of food in our everyday lives. This session will also cover strategies for reaching local communities with relevant messaging about better products and healthier lifestyles while avoiding elitism.

We will tackle the sometimes controversial topic of big brands entering the green/sustainable/organic market space and how that affects the mainstream consumer. Since many organic brands have been consumed by multinational brands, should you be concerned? We’ll cover some key details to look for when discerning quality products.

Whether you consider yourself light green and want to learn more about the ShiftCon movement without feeling overwhelmed, or whether you consider yourself a strong influencer who is looking for creative ways to reach the mainstream, this workshop is for you.

{excerpt from the ShiftCon web site, read entire description here}